wireframing & web design

brand guidelines, brand photography, social media templates, workbook designs, email welcome sequence, client education

brand identity


brand strategy

discuss project goals & scope

The Project

Meet Alexis Frank the Founder of The Filing Cabinet, she is a business coach for modern women looking to gain financial freedom and break away from the grind of the 9-5. The goal of The Filing Cabinet it to educate and empower people to take hold of their livelihood and build the life they dream of. We needed to bring that feeling of Power, Trust, Strength and authenticity to life in this Brand Identity and we did just that! Every detail of The Filing Cabinet is branded, recognizable, authentic and empowering. 

The Filing Cabinet Project was a Full Launch Strategy Package with everything from:

+ Brand Strategy
+ Brand Identity Design
+ Web Design and Development (complete with automated coaching session scheduling)
+ Full suite of Social Media Design Content and Templates
+ Flodesk Email Template Designs
+ Copywriting services for Website and Email Welcome Sequence
+ Lead Magnet Workbook Designs for 3 Business Guides
+ Along with Launch Strategy implementation & education

This project was completed over a 6 month time frame allowing each phase of the project to be full focus, thorough and completed to near perfection (no such thing as actually perfect) See the project flow below.

Phase 1: Brand Strategy

This is a sneak peek of the Brand Carryall that is developed during the Brand Strategy Phase, the complete guide is 24+ pages long and entails all of the details, areas and research that you need in order to successfully grow your brand and content with your target audience in a way that resonates.


Phase 2: Brand Identity

We prefer a collaborative and very open minded process and communication that allows us to create more than just a brand. We create deep and meaningful connections that are here to last.

I want to collab on your next project with you!
Let's make brand magic


      book your project now

Phase 3: Web Design

Phase 4: workbook designs

Check out some the page designs pulled from these three business guides.

Phase 4: social media & flatlay brand photography